France 
German 
Spanish 
Arabic A shawl isn’t just a piece of fabric — it’s an expression of taste, culture, and personality. From luxurious pashminas to richly woven jacquard designs, color plays a defining role in shaping how a shawl complements your style. Some hues come and go with seasonal trends, but a few shades remain everlasting symbols of sophistication and grace.
Based on current fashion trends and bulk wholesale demand, these are the five most popular shawl colors for the winter season:
1. Burgundy & Dark Burgundy
Burgundy (deep wine red) is dominating winter 2025–2026 shawl collections globally and in Indian markets. This rich, warm tone conveys luxury and sophistication, making it a top choice for both casual and formal wear. It pairs beautifully with neutral tones and is consistently ordered in high volumes by wholesalers and bulk buyers for upscale customer segments.
2. Mustard Yellow
Mustard has emerged as a trending statement color for winter, adding warmth and vibrancy to cold-weather collections. This bold, earthy tone stands out as a bestseller in bulk orders—particularly in pashmina and wool shawls. It works well for both traditional and contemporary styling, making it versatile for retail buyers targeting diverse customer demographics.
3. Navy Blue
Navy blue is experiencing a strong resurgence, particularly as a replacement for black in luxury fashion. It conveys sophistication and has an “old money” aesthetic appeal. Navy shawls are bestsellers in bulk wholesale, especially for upscale retail segments, premium gifting, and formal occasions. It pairs beautifully with cream and red, creating classic French-inspired looks.
4. Chocolate Brown & Taupe
Chocolate brown is making a significant comeback for autumn-winter 2025, exuding a nostalgic and luxurious feel. Combined with warm taupe and apricot blends, these earthy, neutral tones are highly popular in wholesale bulk orders. They complement most outfits and appeal to customers seeking timeless, versatile pieces.
5. Black & Deep Gray
Black and deep gray (charcoal) remain staple colors for winter shawls in bulk orders. While navy is trending upward, black continues to dominate utility-driven markets and formal segments. These neutral bases pair effortlessly with any outfit and are essential inventory items for wholesalers targeting mass-market and premium segments.
Secondary Trending Colors (Niche Appeal):
Purple Shades (ultra-violet, lavender, damson) and Orange Tones (russet orange, burnt orange) are gaining traction as fashion-forward accent colors in winter collections. These work better as secondary inventory items in specialized retail segments.
Key Market Insights for Your B2B Wholesale Business:
Strategic Recommendation: Prioritize burgundy, navy blue, and black as your core bulk production colors, with mustard and chocolate brown as secondary trending options. This mix will maximize wholesale appeal across premium, mid-market, and mass-market retail segments—covering nearly 80% of bulk buyer preferences for winter 2025–2026.
For your woolgold B2B textile business, stocking these five colors in your best-selling sizes (90×90 cm squares and 70×180 cm rectangles) will position you strongly in the wholesale market.
