UI/UX & Conversion Optimization Specialist

We are looking for a UI/UX & Conversion Optimization Specialist who can improve the user experience and conversion performance of our websites.

The role is not limited to creating attractive designs. You will study how visitors use our websites, identify where users are dropping off, improve page layouts and user journeys, and make practical changes that help generate more enquiries, leads and business opportunities.

You will work closely with our SEO, content and development teams to continuously improve website performance.

What You Will Work On

• Improve the UI/UX of existing websites and landing pages.
• Analyse website pages and identify areas that may be reducing conversions.
• Improve website layouts, navigation and user journeys.
• Improve landing pages to generate more enquiries and leads.
• Optimise call-to-action buttons, forms and enquiry sections.
• Improve product and service pages for better user engagement.
• Review website structure from a buyer’s perspective.
• Identify unnecessary steps or friction in the conversion journey.
• Improve mobile and desktop user experience.
• Suggest better placement of buttons, forms, content and important information.
• Work on website improvements based on user behaviour and analytics.
• Review page performance using tools such as Google Analytics, Microsoft Clarity or similar platforms.
• Work with SEO and content teams to ensure pages are useful for both users and search engines.
• Work with developers to implement UI/UX improvements.
• Test different layouts and page elements to improve conversion rates.
• Improve website experience for B2B customers and international buyers.
• Regularly review existing pages and suggest conversion-focused improvements.

What We Are Looking For

• 2–5 years of experience in UI/UX, website optimisation, CRO or a related field.
• Good understanding of website UI/UX principles.
• Strong understanding of user journeys and website navigation.
• Understanding of Conversion Rate Optimization (CRO).
• Experience improving landing pages and business websites.
• Ability to understand why users may leave a page without taking action.
• Good understanding of forms, CTAs, website layouts and conversion elements.
• Experience with Figma or similar design tools.
• Basic understanding of HTML/CSS is an advantage.
• Understanding of Google Analytics / GA4 and user behaviour is an advantage.
• Experience with Microsoft Clarity, Hotjar or similar tools is a plus.
• Good communication and problem-solving skills.
• Ability to work independently in a remote environment.

Key Skills

UI/UX Design • CRO • Landing Page Optimization • Website Optimization • User Journey • Conversion Optimization • Figma • GA4 • PHP, WordPress, Coding, Website Design & Devlopement • A/B Testing • Mobile UX • Website Analytics