Best-Selling Scarf Sizes for Bulk Orders

The most popular scarf sizes purchased in bulk reflect a trend toward versatility, ease of styling, and adaptability across both fashion and functional uses. These sizes typically dominate wholesale and B2B scarf orders globally as well as in India.

Square Scarves

90×90 cm (35×35 inches):
This is the universally best-selling square scarf size for bulk orders. It is prized for versatility—suitable for neck, head, bag accessory, or styling as a top. Most silk scarves and prominent luxury brands use this size, making it a staple for wholesale buyers aiming to attract fashion-forward customers.​

70×70 cm (27×27 inches):
A medium square offering practicality and style. This size caters to varied customer preferences by being suitable for both neckerchief and headscarf uses. It is a consistent seller in both fashion and utility-driven markets.​

Rectangular/Oblong (Long) Scarves

30×180 cm / 70×180 cm:
Long, rectangular scarves are highly popular in wool, cotton, and viscose variants. Their larger coverage makes them suitable for layering, winter wear, and versatile styling as stoles or wraps—often featured in bulk orders for colder regions or premium gifting.​

60×180 cm / 28×78 inches:
Frequently ordered by retailers for winter season ranges and as pashmina, cashmere, or blanket scarves—this size pairs well with most outfits, offering both warmth and style.​

Skinny/Twilly Scarves

5×100 cm / 2×32 inches:
Skinny scarves (sometimes called twilly) are in demand as trendy accessories for handbags, ponytails, or wrists. Bulk buyers often add these sizes for gifting or accessory-driven marketing campaigns, especially in fashion-led markets.​

Triangle Scarves

32x22x22 inches:
Triangle-shaped scarves see moderate bulk popularity, mostly in utility-driven headscarf markets, hair accessories, and youth-oriented retail.​

Regional & Material Variations

• In India, 70×180 cm rectangular cotton and viscose scarves are top sellers in bulk—especially for corporate events, giveaways, or school uniforms.​
• 90×90 cm silk square scarves top purchases when targeting premium or export segments.​
• Winter bulk orders favor rectangular wool/scarf sizes for warmth and layering.​

Market Insights

Buyers prefer these key sizes because they fit a wide range of use-cases, minimize inventory risk, and maximize customer appeal. They are standard options for both B2C retail and large B2B wholesale orders worldwide, including regular repeats by major distributors and exporters.

For your fashion-textile business, prioritizing inventory in the 90×90 cm square, 70×70 cm square, and 70×180 cm rectangular formats will cover demand for nearly all bulk buying segments—fashion retail, gifting, uniforms, and winterwear.​

Key Takeaways:

• 90×90 cm square and 70×180 cm rectangular are top bulk scarf sizes globally and in India.
• These sizes offer flexibility for fashion, utility, gifting, and seasonal collections.

Summary Table:

This strategic mix will maximize your wholesale appeal and meet the expectations of B2B buyers and retailers.