AI Search Specialist

We are looking for an AI Search Specialist who understands how people are increasingly using Google, ChatGPT, Gemini, Perplexity and other AI-powered search platforms to discover information, products and businesses.

Your role will be to help improve WoolGold’s visibility across traditional search engines and AI-powered search experiences.

You will research how AI search systems understand websites, products, brands and entities, and work with our SEO, content and development teams to improve the way our information is structured, understood and surfaced.

This is a practical role for someone who is interested in the future of search and wants to work on real websites targeting international B2B customers.

What You Will Work On

• Research how users search for products and services through Google and AI platforms.
• Study how AI search engines understand and select information from websites.
• Improve website content for AI-powered search visibility.
• Optimise content for Google AI Overviews and other AI search experiences.
• Research queries and questions that potential B2B buyers ask AI platforms.
• Identify opportunities where WoolGold can become a useful source of information.
• Improve website content structure so information is easy for search engines and AI systems to understand.
• Work on entity optimisation for WoolGold, products, services and business information.
• Improve product and category pages for AI search visibility.
• Create and optimise FAQ content based on real customer questions.
• Improve internal linking and topical relationships between pages.
• Work with the SEO team on keyword, topic and search-intent research.
• Analyse competitors appearing in Google and AI-generated search results.
• Track how WoolGold and its products are represented across AI search platforms.
• Identify missing information that may prevent AI systems from understanding a product, service or brand.
• Work with the content team to create authoritative and useful content.
• Work with developers to improve website structure, schema and technical elements.
• Improve structured information about products, organisation, services and other entities.
• Monitor changes in AI search behaviour and search-result formats.
• Test different content structures and approaches to improve visibility.

AI Search Platforms You May Work With

The role may involve researching and analysing visibility across platforms such as:

• Google Search
• Google AI Overviews
• ChatGPT
• Google Gemini
• Microsoft Copilot
• Perplexity
• Other emerging AI-powered search platforms

What We Are Looking For

• 2–5 years of experience in SEO, organic search, content strategy, AI search or a related field.
• Strong understanding of how search engines work.
• Good understanding of SEO fundamentals.
• Understanding of search intent and topical relevance.
• Interest in how AI systems retrieve, understand and present information.
• Ability to research questions and search behaviour.
• Good understanding of content structure and information architecture.
• Understanding of entities, topical authority and internal linking.
• Basic understanding of structured data / Schema.org is preferred.
• Experience with Google Search Console and Google Analytics is an advantage.
• Experience with SEO tools such as SEMrush, Ahrefs or similar tools is an advantage.
• Strong research and analytical skills.
• Ability to identify content gaps and search opportunities.
• Good written and verbal communication.
• Ability to work independently in a remote environment.

Key Skills

AI Search • AI SEO • Generative Engine Optimization (GEO) • SEO • Google AI Overviews • ChatGPT Search • Gemini • Perplexity • Search Intent • Entity SEO • Topical Authority • Content Strategy • Schema Markup • Internal Linking • Google Search Console • SEO Analytics